Three Easy Ways to Use Promotional Lip Balm
By Screen Tek
Did you know that most Americans use lip care products daily?
In fact, 81% of women and 39% of men regularly use lip balm or lipstick. That makes promotional lip balm one of the most useful and universally appealing giveaway items — especially as we head into the colder months.
Branded lip balm isn’t just practical — it’s a high-retention product that can deliver repeated brand exposure across a wide audience. If you’re looking for a low-cost, high-impact way to promote your business, this is it.
Here are three simple and effective ways to incorporate promotional lip balm into your next marketing campaign:
✅ 1. At Trade Shows
Most trade show swag ends up forgotten or tossed. But lip balm is one of those items people use right away.
Offer custom-branded lip balm at your booth and give attendees something they’ll appreciate on the spot. Not only does it help your booth stand out in a crowded room, it also ensures your brand stays top-of-mind every time they reach for it — even long after the event is over.
✅ 2. At Networking Events
Handing someone a branded lip balm is far more memorable than passing out a standard business card.
Print your logo, phone number, or website right on the label, and you’ve created a pocket-sized promo item that’s practical, personal, and likely to stick around for months. It’s a smart way to stay connected — especially at events where people are shaking hands, chatting, and constantly reaching for their pockets.
✅ 3. At Checkout Counters
Forget menus and pamphlets that get tossed — give your customers something they’ll actually use.
Place branded lip balm near your register to create a useful, grab-and-go impression. You’ll increase brand visibility while offering a small token that shows thoughtfulness and care.
💡 Why Lip Balm Works
Personal care items like lip balm have a high daily use rate, which means more impressions for your brand across different age groups and demographics. They’re easy to customize, seasonally relevant, and universally appreciated — making them a smart addition to any promotional strategy.
🔚 Final Thought
Whether you’re preparing for a trade show, stocking your counter, or making connections at your next event, promotional lip balm is a small gesture with big branding power.
