Three Easy Ways to Use Promotional Lip Balm

Three Easy Ways to Use Promotional Lip Balm

By Screen Tek

Did you know that most Americans use lip care products daily?
In fact, 81% of women and 39% of men regularly use lip balm or lipstick. That makes promotional lip balm one of the most useful and universally appealing giveaway items — especially as we head into the colder months.

Branded lip balm isn’t just practical — it’s a high-retention product that can deliver repeated brand exposure across a wide audience. If you’re looking for a low-cost, high-impact way to promote your business, this is it.

Here are three simple and effective ways to incorporate promotional lip balm into your next marketing campaign:

✅ 1. At Trade Shows

Most trade show swag ends up forgotten or tossed. But lip balm is one of those items people use right away.
Offer custom-branded lip balm at your booth and give attendees something they’ll appreciate on the spot. Not only does it help your booth stand out in a crowded room, it also ensures your brand stays top-of-mind every time they reach for it — even long after the event is over.

✅ 2. At Networking Events

Handing someone a branded lip balm is far more memorable than passing out a standard business card.
Print your logo, phone number, or website right on the label, and you’ve created a pocket-sized promo item that’s practical, personal, and likely to stick around for months. It’s a smart way to stay connected — especially at events where people are shaking hands, chatting, and constantly reaching for their pockets.

✅ 3. At Checkout Counters

Forget menus and pamphlets that get tossed — give your customers something they’ll actually use.
Place branded lip balm near your register to create a useful, grab-and-go impression. You’ll increase brand visibility while offering a small token that shows thoughtfulness and care.

💡 Why Lip Balm Works

Personal care items like lip balm have a high daily use rate, which means more impressions for your brand across different age groups and demographics. They’re easy to customize, seasonally relevant, and universally appreciated — making them a smart addition to any promotional strategy.

🔚 Final Thought

Whether you’re preparing for a trade show, stocking your counter, or making connections at your next event, promotional lip balm is a small gesture with big branding power.