Custom apparel for teams, events, and brands — practical guides on choosing, designing, ordering, and caring for t-shirts, polos, hoodies, button-downs, jackets, sweatshirts, uniforms, and outdoor event wear. Posts in this category cover fabric weight and fit, decoration method tradeoffs, mixed-size ordering, logo placement, color choices, and how to plan apparel that holds up past the first wash.
Whether you are outfitting a startup team, building a uniform program for staff, planning summer event giveaways, or putting together a retail line, the goal is the same: gear people actually wear. Read on for the lessons we have learned printing and embroidering for hundreds of Connecticut businesses, and explore how custom apparel pairs with promotional products for a full branded kit or with marketing campaigns that tie everything together.

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